Be a Knock Out in Small and Local Business Marketing

In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though Flo from Progressive seems like she’d be a scrapper, right? It’s not just me? But…

Read more

Sales Orders: What They Are Compared to POs & Invoices

I worked as an office assistant in the past. My job was to help the bookkeeper keep track of sales orders, invoices, and purchase orders. I learned rather quickly that there are major differences between the three documents (and they don’t all go within the same filing cabinet!). I also learned that your role in…

Read more

Sales Orders: What They Are Compared to POs & Invoices

I worked as an office assistant in the past. My job was to help the bookkeeper keep track of sales orders, invoices, and purchase orders. I learned rather quickly that there are major differences between the three documents (and they don’t all go within the same filing cabinet!). I also learned that your role in…

Read more

Everything You Need to Know about Partnership Businesses [+ Expert Tips]

Confession — setting up a partnership business with my friend and (now also a business partner) Kasia was the best decision in my professional life. We’ve been working together as a content marketing duo for over five years now, and the growth opportunities we’ve seen would not have been possible if we worked solo. Not…

Read more

Sales Negotiation: Here Are the 12 Skills I Think Are Essential

Before entering the IT business development and sales profession, I resisted working in automotive sales because of my distaste for shady sales negotiation tactics. I preferred to work for companies that were open to negotiations on price, provided the customer bought within a certain timeframe. I also worked for a company or two that held…

Read more

How Luxury Brands Market and What You Can Learn

As a marketer who’s familiar with the different marketing tricks brands pull, I’m good at resisting the allure of commercials. That is, until a luxury brand marketing strategy sweeps me off my feet, transforming my casual scroll into an aspirational shopping session (even if I’m just looking through the digital store window). One moment, I’m…

Read more

How We’re Building Breeze to Power the Future of GTM

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a…

Read more