Month: December 2024

You know that feeling when you’re shopping online, and a brand treats you like a stranger, even though you’ve been buying from them for years? As a content marketer diving into the world of customer data integration, I’ve learned this frustrating experience often comes down to one thing: disconnected customer data. After speaking with industry…

You know that feeling when you’re shopping online, and a brand treats you like a stranger, even though you’ve been buying from them for years? As a content marketer diving into the world of customer data integration, I’ve learned this frustrating experience often comes down to one thing: disconnected customer data. After speaking with industry…

Have you ever been caught off guard by a boss asking, “Which customers are likely to buy again, and which ones are slipping away?” It’s tough to answer without the right tools. And trust me, saying, “I’m not a mind reader!” doesn’t go over well. Luckily, I found a much better answer: RFM analysis. RFM…

Have you ever been caught off guard by a boss asking, “Which customers are likely to buy again, and which ones are slipping away?” It’s tough to answer without the right tools. And trust me, saying, “I’m not a mind reader!” doesn’t go over well. Luckily, I found a much better answer: RFM analysis. RFM…

Making sense of customer data in today’s digital landscape often feels like piecing together evidence in a crime scene. In fact, when our team started exploring composable CDPs as a solution, I found myself at a whiteboard drawing circles and lines between all our different data sources and looking suspiciously like something from an episode…

Making sense of customer data in today’s digital landscape often feels like piecing together evidence in a crime scene. In fact, when our team started exploring composable CDPs as a solution, I found myself at a whiteboard drawing circles and lines between all our different data sources and looking suspiciously like something from an episode…

If you want to create a better workplace environment for your employees, it pays to spend time brainstorming DEI survey questions to evaluate your company’s ability to create a welcoming, inclusive workplace. As a former classroom teacher, I saw firsthand the importance of creating an equitable and inclusive classroom for all of my learners. An…

If you want to create a better workplace environment for your employees, it pays to spend time brainstorming DEI survey questions to evaluate your company’s ability to create a welcoming, inclusive workplace. As a former classroom teacher, I saw firsthand the importance of creating an equitable and inclusive classroom for all of my learners. An…

Creating a successful cross-channel marketing campaign requires great effort. If I had it my way, I would always know how and when to reach our customers. I could have a single channel for interacting with them, converting them, and continuing to delight them. All of my marketing, sales, and service efforts could be easily tracked…

Creating a successful cross-channel marketing campaign requires great effort. If I had it my way, I would always know how and when to reach our customers. I could have a single channel for interacting with them, converting them, and continuing to delight them. All of my marketing, sales, and service efforts could be easily tracked…