My career in customer success taught me that customer relations are built and nurtured by creating advocates for your brand. I remember one such customer in the financial services industry who was not a fan of our product despite attempts from our team to win them over. The customer was adamant about seeing the changes…
Read more My career in customer success taught me that customer relations are built and nurtured by creating advocates for your brand. I remember one such customer in the financial services industry who was not a fan of our product despite attempts from our team to win them over. The customer was adamant about seeing the changes…
Read more
Let’s be real — you can’t deliver amazing customer experiences if you don’t truly know your customers. That’s where customer profiling comes in. Throughout my career, whether I was contributing to marketing strategies from the ground up or helping the business increase conversion rates, one thing always remained constant: a deep understanding of the customer…
Read more
Let’s be real — you can’t deliver amazing customer experiences if you don’t truly know your customers. That’s where customer profiling comes in. Throughout my career, whether I was contributing to marketing strategies from the ground up or helping the business increase conversion rates, one thing always remained constant: a deep understanding of the customer…
Read more
After college, I worked as a customer support representative at HubSpot for two years. During that time, I learned valuable lessons about responsibility, hard work, and the importance of solving problems for customers. Back in my day, we had a customer who was notorious among our support team. Let’s call her Barb. Handling a support…
Read more After college, I worked as a customer support representative at HubSpot for two years. During that time, I learned valuable lessons about responsibility, hard work, and the importance of solving problems for customers. Back in my day, we had a customer who was notorious among our support team. Let’s call her Barb. Handling a support…
Read more