Most sales training programs fail—not because of the content, but because of their inability to drive long-term behavioral change in sales teams.
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Relationship Selling: 13 Tips to Sell Better and Close More Sales
Have you ever heard the phrase, “There’s more than one way to skin a cat”? It’s an old (and kind of gruesome) folksy saying that means there are always multiple solutions to a problem — and when it comes to sales, relationship selling is just one way to meet your goals. Sure, selling might be…
Read more Relationship Selling: 13 Tips to Sell Better and Close More Sales
Have you ever heard the phrase, “There’s more than one way to skin a cat”? It’s an old (and kind of gruesome) folksy saying that means there are always multiple solutions to a problem — and when it comes to sales, relationship selling is just one way to meet your goals. Sure, selling might be…
Read more Relationship Selling: 13 Tips to Sell Better and Close More Sales
Have you ever heard the phrase, “There’s more than one way to skin a cat”? It’s an old (and kind of gruesome) folksy saying that means there are always multiple solutions to a problem — and when it comes to sales, relationship selling is just one way to meet your goals. Sure, selling might be…
Read more
How to Survive & Thrive in Direct Sales
Whether you recognized it as a direct sale or not, you’ve almost certainly encountered people who engage in the practice. Maybe it was a door-to-door knife salesperson, a family member selling cosmetics, or Uncle Rico from Napoleon Dynamite at your door, offering model ships to help hawk plastic dinnerware. In any case, direct sales is…
Read more How to Survive & Thrive in Direct Sales
Whether you recognized it as a direct sale or not, you’ve almost certainly encountered people who engage in the practice. Maybe it was a door-to-door knife salesperson, a family member selling cosmetics, or Uncle Rico from Napoleon Dynamite at your door, offering model ships to help hawk plastic dinnerware. In any case, direct sales is…
Read more How to Survive & Thrive in Direct Sales
Whether you recognized it as a direct sale or not, you’ve almost certainly encountered people who engage in the practice. Maybe it was a door-to-door knife salesperson, a family member selling cosmetics, or Uncle Rico from Napoleon Dynamite at your door, offering model ships to help hawk plastic dinnerware. In any case, direct sales is…
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What's a Marketing Audit? [+ How To Do One]
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The competition is fierce, and with AI on the horizon, it’s difficult to tell what the future will bring in the next five years or so. If you haven’t revisited your…
Read more What's a Marketing Audit? [+ How To Do One]
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The competition is fierce, and with AI on the horizon, it’s difficult to tell what the future will bring in the next five years or so. If you haven’t revisited your…
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2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
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