I’ll never forget our first real estate advertisement campaign for a client. It felt like a shot in the dark, but when the calls and emails poured in, I realized ads aren’t just about promotion — they’re about connection. In real estate, you’re not just selling homes; you’re building trust and showcasing expertise.
With most homebuyers starting their search online, advertising is non-negotiable. But not all ads work. As Laura Monro says, “Content that gets read, noticed, shared, clicked, and commented on is how you make a human connection in today’s noisy, multi-device world.”
Platforms like Facebook, Instagram, and Google make it easier to turn clicks into clients. But the real question is, what story will your next real estate ad tell? I’ll take you through 15 top examples to inspire your next campaign.
Table of Contents
Real Estate Ad
Real estate ads are vital tools for promoting realtors and property companies. They come in various formats — text, image, or video — but all share the same purpose: to increase visibility and drive leads for your business.
The most effective real estate ads, including Facebook ads and Google ads, share these traits:
- Visual appeal. Eye-catching images or videos that showcase properties.
- Relevance. Content tailored to the target audience’s needs.
- Value proposition. A compelling reason why your service or property stands out.
- Clear call-to-action. A directive that guides the audience, like “Book a Viewing Today!”
I’ll show you 15 real estate ads that exemplify these principles, giving you pointers on how you can stand out from competitors.
Real Estate Ad Examples
1. Furnished Finder
Why I like it: This real estate ad zeroes in on a niche audience: traveling professionals searching for monthly rentals. The clean, professional design keeps the focus on what matters most — its value. The “List Your Property” CTA is a smart move, inviting homeowners to turn their spare space into extra income. By directly addressing a unique market with a clear and relevant solution, I think this ad stands out for both impact and purpose.
2. Active Acres
Why I like it: The interactive quote form! Asking users to choose between 3BHK and 4BHK options grabs viewers’ attention right away and makes the experience feel personal. It’s minimalistic, keeping the focus where it should be — on getting a quote quickly. Plus, the ad design subtly pre-qualifies leads, saving time for both the buyer and the seller. Smart!
3. Realtor.com
Why I like it: Part of Realtor.com’s “Homes for Every Homebuyer” campaign, this ad nails creativity with a playful twist — a family of cacti searching for a dry, flood-free home. I think the humor lands perfectly, but it’s not just about laughs.
As Chief Marketing Officer Mickey Neuberger says, “What we want in a home is deeply personal, filled with the quirks and idiosyncrasies that make us who we are.” The ad brilliantly showcases how the platform tailors home searches to buyers’ unique needs. It’s fun, relatable, and leaves you thinking, “Yeah, they get it.”
4. Godrej Tollygunge
Why I like it: This ad successfully sells a dream. Scenic balconies, family moments, and stunning city views tap into an emotional dream. Add in pre-launch benefits and an enticing starting price, and it creates just the right amount of excitement and FOMO. The “Learn More” button ties it all together, making it easy for interested parties to take the next step.
💡Create standout Facebook ads in minutes with HubSpot’s free AI ad copy tool.
5. Pioneer Property
Why I like it: Bold and unapologetic, this real estate ad screams grandeur. A towering luxury apartment complex right next to a JW Marriott? That’s prestige defined. With clear details like square footage, configurations, and the “Ready for Possession” status, it builds both trust and urgency. I think the “Get Quote” button is the perfect nudge to move viewers from interest to action.
Manage your ads better with HubSpot’s Social Media Manager Software.
6. Toi Robertson-Smith
Why I like it: This ad is all about the personal touch. It highlights the realtor’s credentials and expertise, with a professional headshot and sleek design adding instant credibility. The messaging centers on her tailored services, making it relatable and approachable. I think the “Send Message” CTA makes starting a conversation effortless, showing that connection is a priority. It’s a great example of how focusing on the person behind the service makes a lasting impression.
7. Nikhil Dhawan
Why I like it: In his book “Brand It Like Serhant,” Real Estate Broker Ryan Serhant states, “If you don’t use your personal brand as a way to shout about your success from the mountaintop, no one is going to hear about it.” So, I love how this ad turns a simple sale into a powerful brand statement.
Real estate is all about trust, and nothing says “I deliver” like showcasing a property that sold above the asking price. The bold “SOLD” overlay grabs attention instantly — it’s impossible to miss. What makes it even more effective is the transparency: Detailed property info and contact details are all right there. It’s the perfect mix of clarity and confidence, making it hard for potential clients to ignore.
8. Binghatti Skyrise
Why I like it: Location is everything, and this ad gets that. Highlighting “3 minutes away from Dubai Mall” makes it instantly desirable for urban elites who want luxury and convenience. The nighttime visuals add drama, while the consistent branding reinforces the premium vibe. I think this ad nails the vibe of aspirational living. Including the starting price keeps it grounded — luxury but within reach. Finally, the clear “Learn More” CTA guides buyers seamlessly to the next step.
9. Trumark Homes
Why I like it: This Facebook carousel real estate ad gives you multiple options at a glance. Each slide is packed with the essentials — price, bedrooms, bathrooms — so you know exactly what’s on offer without digging around. The emphasis on “quick move-in homes” is smart. I find it taps into a common need for speed and convenience. Lastly, the variety of visuals keeps it engaging, making it a great way to appeal to different buyers while maximizing the ad’s reach.
💡Explore 50 standout Facebook ad examples, each handpicked to inspire your next campaign.
10. Coldwell Banker: Ewelina Rafael
Why I like it: This ad puts the realtor front and center. Whether you’re buying or selling, it’s important to find an agent you trust to help you through the process. I think this ad is effective because it puts a friendly face to the name, highlights Rafael’s success, and provides multiple ways to contact her.
11. Zillow
Why I like it: Zillow’s latest real estate ad campaign shines by putting real estate agents front and center. It shows agents stepping in to guide clients through various scenarios — including managing paperwork, hosting open houses, and even addressing unconventional challenges — emphasizing the indispensable role agents play. I think it’s a smart way to humanize the home-buying process while reinforcing Zillow’s mission to support agents with top-notch technology.
12. Forum Estates
Why I like it: By promoting “Kolkata’s first city within a city,” it’s not just selling a home — it’s selling an exclusive lifestyle. Rooftop gardens and sky decks amp up the premium appeal, targeting affluent buyers looking for something extraordinary. The “Enquire Now” CTA ties it all together with a sense of exclusivity and urgency.
13. Open House Austin
Why I like it: This ad hits home by tapping into first-time buyers’ FOMO and then seamlessly presenting a solution. I appreciate how the copy speaks directly to the reader, making them feel like the ad was crafted just for them — no generic vibes here. Instead of a standard house shot, they use an image of the agents teaching a course, which instantly makes the team feel friendly and approachable. For first-time buyers, that sense of familiarity and comfort is exactly what they need to take the plunge.
Takeaway Thoughts
Effective real estate advertising isn’t just about selling houses — it’s about telling stories that connect with people. By prioritizing connection over promotion, you can build trust and forge meaningful relationships. For me, this was a reminder that the most impactful ads go beyond transactions — they inspire people to see themselves in the story you’re telling, turning interest into lasting client relationships.
