Category: Marketing

All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll Never Remember, and the People I’ll Never Forget.” Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It’s okay… We all have our strengths. Meet the Master Alex Lieberman…

In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers are using, and it’s set to grow in 2025. No surprise there — short-form videos are everywhere. Even Google is testing a short-form video tab to boost its short-form content. So, how can you tap…

I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also…

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital marketing books can quickly become obsolete, which is why I’ve turned to digital marketing ebooks. Don’t get me wrong, I will always read physical books when it comes to evergreen marketing topics. However, when it…

I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project…

Creating a marketing project timeline template where everyone knows what they’re working on (and when it’s due) can help ward off campaign scope creep and nail those important deadlines. As a marketing manager, I can tell you the smoothest way for your marketing team to succeed despite the chaos of multiple campaigns, shifting priorities, and…

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world…

If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing, but most would agree that it’s an essential part of your marketing strategy. In this guide, I’ll clear up the confusion. I’ll give you…

As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. I saw it work brilliantly while scrolling through Instagram — a Duolingo ad stopped my thumb mid-scroll: The giant green owl mascot doing…

Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With nearly 92% of the worldwide search market share, it’s no surprise that when we talk about the top search engines, Google dominates the conversation. But that dominance also makes it incredibly tough to rank on…