Category: Service

When I started my own online store with Printify and created social media shops, I found out that marketing segmentation was very important for making steady sales. At first, I tried to sell to everyone, thinking that reaching more people would bring in more customers. Instead, my messages were unclear, and my sales were inconsistent….

I love a good success story, especially when the main character has worked hard to overcome a specific problem. In the SaaS world, a testimonial that communicates that win is gold. The best way to share that story is by asking happy customers a few testimonial questions. In today’s buying market, it’s no secret that…

When was the last time you moved through a customer journey funnel in just one step — seeing a product, deciding you needed it, and purchasing it immediately? Unless it’s a routine grocery item, that’s probably not how you buy. The modern buying process is far more complex, with consumers needing multiple touchpoints before making…

Imagine you were on a first date with someone, and they asked you, “What’s your five-year plan?” At first, it’d seem like a casual first-date question. And then, it starts to trigger some serious analysis. Are they genuinely curious about your ambitions? Testing your stability? The words may be straightforward, but deciphering the intent behind…

The other day, the igniter in my oven needed replacing. I called a nearby electrician, who came over and told me how he could fix it. After agreeing to the initial quote, I instinctively had my checkbook out ready to pay the paper invoice. However, the repairman said, “Don’t worry – our app will take…

Ever tried chatting with a bot that seemed more confused than helpful? I know I have, several times. And while it may seem like a good idea to take out the frustration on the poor bot — forgive me, AI — the problem is almost never with the bot itself. AI chatbots, like human beings,…

Help desk software was my daily command center when I worked at HubSpot Support. Our customer service ticketing system was the brain of daily operations for the support team and me as a whole. It was central to my workflow and experience as a support rep, and I can’t understate its impact on my ability…

Managing customer identities effectively is more critical than ever. As businesses expand their online presence, ensuring secure and seamless access to services becomes paramount. This is where Customer Identity and Access Management (CIAM) comes into play. With such an essential component of any digital strategy, businesses need the tool to manage customer identities efficiently. Today,…

In marketing, where I’ve spent my career, my mission is to nudge customers to buy. But sometimes marketers focus so much on the funnel that they forget about making a great experience. When retail customer experience (CX) is poor, customers may walk away. But when you create a memorable experience, you’ll earn a brand advocate…

As an entrepreneur, I’m always looking for more tools and strategies to both run my business more efficiently and boost my revenue. Given that I’m a one-woman team, I’m constantly exploring AI tools that can help me run my business better. One use case I’ve found particularly interesting is how I can use AI to…