Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough discovery, and maintaining what feels like a productive conversation only to hear radio silence. But that’s often how it goes. Nobody bats 1.000. A 100% close rate doesn‘t exist, but having a deal cut…
Read more
You have a list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine picking up the phone with no idea what you’ll say or how prospective customers will respond….
Read more You have a list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine picking up the phone with no idea what you’ll say or how prospective customers will respond….
Read more
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world…
Read more
Creating a marketing project timeline template where everyone knows what they’re working on (and when it’s due) can help ward off campaign scope creep and nail those important deadlines. As a marketing manager, I can tell you the smoothest way for your marketing team to succeed despite the chaos of multiple campaigns, shifting priorities, and…
Read more
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project…
Read more
Today’s buyer is more informed than ever, thanks to the vast amount of information at their fingertips. Because of this, the balance of power has shifted from the sales rep to the buyer in most sales conversations. This is why pushy sales tactics aren’t as effective as they used to be. Instead, to be successful…
Read more Today’s buyer is more informed than ever, thanks to the vast amount of information at their fingertips. Because of this, the balance of power has shifted from the sales rep to the buyer in most sales conversations. This is why pushy sales tactics aren’t as effective as they used to be. Instead, to be successful…
Read more Today’s buyer is more informed than ever, thanks to the vast amount of information at their fingertips. Because of this, the balance of power has shifted from the sales rep to the buyer in most sales conversations. This is why pushy sales tactics aren’t as effective as they used to be. Instead, to be successful…
Read more
As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. I saw it work brilliantly while scrolling through Instagram — a Duolingo ad stopped my thumb mid-scroll: The giant green owl mascot doing…
Read more